A young, well qualified Officer left his job in Lagos and immigrated to Canada for better prospect and applied for a salesman’s job at Vancouver’s premier downtown department store.
It was the biggest store in the world: you could get anything there.
The boss asked him, “Have you ever been a salesman before?”
“Yes sir, I was a salesman in Nigeria”
The boss liked him and said, “You can start tomorrow. Learn fast and do well.”
The first working day was long and arduous for the young man, but he got through it.
Finally 6 pm came around. The boss duly fronted up and asked, “How many sales did you make today?”
“Sir, I made ONE sale!” said the young salesman rather happily.
“Only one sale?!” shot back the boss. “No! No! You see, most of my staff make 20 or 30 sales a day.”
If you want to keep this job, you’d better be doing better than just one sale.
By the way, how much was your sale worth?”
“$933,005.00”, said the man.
“What?! How did you manage that?” asked the flabbergasted boss.
“Well,” said the salesman, “this man came in and I sold him a small fish hook, then a medium hook and finally a really large hook.
Then I sold him a good fishing rod and some fishing gear.
Then I asked him where he was going fishing and he said down the coast.
So I told him he will be needing a boat, so I took him down to the boat department and sold him that 20-foot schooner with the twin engines.
Then he said his Volkswagen wouldn’t be able to carry it, so I took him to our automotive department and sold him that new Deluxe 4X4 Blazer.
I then asked him where he’ll be staying and since he had not decided, I took him to camping department and sold him a six-sleeper camper tent.
Then he said I should throw in about $200 worth of groceries and two cases of juice.”
The boss took two steps back and asked in astonishment, “You sold all that to a guy who came in for a fish hook?!”
“No, sir,” answered the young man, “he came in to buy sanitary napkins for his wife and I convinced him that since he will be bored with his wife being in periods fishing is the best remedy for boredom.”
Boss: “Where did you work?!”
“Hustled in Maryland Junction Traffic in Lagos sir.” (Hahaha hahaha )
Now let’s get down to what we learnt from this funny story; Understand that the sales process goes beyond just selling a product and that is it, learn to ask questions and see how you can help out with other areas beyond what you sell; its called value addition.
Know your products and other areas attached to your products that can be beneficial to your customer/client, it helps when you need to add value beyond what you sell.
Understand and make use of the power of “up selling”. Don’t just think of your immediate products/services, think of additional products/services your customer/clients will need and you can provide.
Always think partnership. Even though he worked in a different department he was still able to make sales in other departments of the store. Look for products/services that can compliment what you sell/provide and partner with people/companies that can provide them.. it’s a win/win for both parties.
Quality will always trump quantity. One quality sale is better than a hundred mediocre sale.
Never underestimate the lessons learnt from your little beginnings hustling.
Experience is simply lessons learnt while growing your business, make use of it. what other lessons did you learn from the story? Please share in the comments section.
# Hustle Lessons
# Always Add Value